The Rebel Sell (2004) by Joseph Heath and Andrew Potter
What a great read!
Joseph and Andrew argue that instead of capitalism and the “consumer culture” the basis of most problems of the (globalised) world are due to the inherently competitive behaviour of humans and in particular with the lack of understanding of prisoner’s dilemmas which tend to exacerbate said problems. Rather than self-restraint (which they argue is unrealistic — I agree) the solution is to limit competition via legislation and other enforceable rule sets. It is clear that this will curtail the individual’s freedom but for the common good. Very thought provoking and highly recommended! However, I very much agree with the Guardian Newspapers’s Review that at times the authors forget about the type of capitalism that exists outside of the USA which is a shame.
Despite some rather crude views and blanket statements, some of the stuff makes for beautiful quotes and I caught myself laughing out loud and/or nodding in agreement at many of their arguments. I’ll add a few later…